Google recently announced that their maps product will be overhauled… take a look here http://mashable.com/2013/05/15/google-maps-hands-on/

The main thing that struck me was that this means that the information that people have on their Google+ Local page will be even more important. So photos, correct information, keywords, and YES a Google Business Photos virtual tour will be more essential than ever if you want to appear and feature on Google maps!